NEW 2026 Partner Boost Programme open for applications: Apply now
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Growth Expert

Accelerate Revenue.
Maximise Incentives.
Scale Faster.

A Microsoft alumni–led acceleration platform that helps partners grow revenue, unlock rebates & incentives, and launch campaigns in minutes — all through a proven guided programme.

Growth Expert

TRUSTED BY MICROSOFT PARTNERS ACROSS THE ECOSYSTEM

Resellers
System Integrators
ISVs
Managed Service Providers
What We Deliver

Three Outcomes That Matter Most

Grow Your Revenue & New Customer Adds

Sharpen your go-to-market strategy, improve pipeline conversion, and build a repeatable engine for acquiring new customers through the Microsoft ecosystem.

Unlock More Benefits Like Rebates & Incentives

Navigate Microsoft's partner incentives, co-op funding, MDF programmes, and Solution Partner designations to maximise the financial returns of your partnership.

Create Digital Campaigns & Social Feeds in Minutes

Use AI-powered tools to generate professional marketing assets, social media content, and demand generation campaigns — without needing a full marketing team.

Your Dedicated Guides

Partner Success Managers

Every partner on the Boost Programme is paired with a dedicated Partner Success Manager — a trusted mentor, advisor, and guide who walks alongside you at every step of your growth journey.

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"We don't just advise — we partner with you, bringing years of Microsoft ecosystem experience to ensure you succeed."

Your Growth Partner Team

Trusted Guide

Navigate the complexities of Microsoft programmes, designations, and incentives with someone who's been there before.

Strategic Mentor

Receive 1:1 guidance on go-to-market strategy, positioning, and differentiation — tailored to your business and market.

Accountability Partner

Stay on track with structured sessions that turn dialogue into deliverables and strategy into execution.

Experienced Advisor

Benefit from deep Microsoft alumni expertise — people who understand partner priorities from the inside out.

Leadership

About Our Founders

Built by leaders with deep experience inside Microsoft.

Paul Bunting

Paul Bunting

Founder, GrowthGuru.ai

Paul Bunting is a seasoned technology executive with over 25 years in the industry, including 20 years in senior leadership at Microsoft, where he led and scaled businesses approaching $1B in annual revenue across complex, multicultural and multilingual markets.

He has a proven track record of driving strategic growth, building high-performing partner ecosystems, and leading digital transformation initiatives across diverse international regions. His experience spans enterprise sales, distributor and reseller strategy, and global go-to-market execution in fast-moving technology environments.

Today, as Founder of GrowthGuru.ai, Paul combines deep Microsoft expertise with AI-enabled strategy to help technology partners simplify complexity, align execution with opportunity, and accelerate sustainable, scalable growth.

LinkedIn
Lionel Moyal

Lionel Moyal

Founder, GrowthGuru.ai

Lionel is an experienced technology executive, having held various roles including startup founder to CTO, CFO, and CEO. He is passionate about technology, innovation, and supporting the local tech community. He is an advocate for responsible digital transformation and aligning initiatives with corporate governance, having contributed the Technology and AI governance sections in Corporate Governance, a Guide for Companies 4th Ed. 2025, published by Lexis-Nexis.

Lionel spent 10 years at Microsoft and held leadership roles driving the Microsoft Partner Channel in South Africa and across Africa. He has commercial experience in sales, marketing, finance, operations, channel strategy, M&A, building scalable ecosystems and the complexity of doing business in Africa, including current trade regulations, tax treaties, withholding & digital tax and currency risks

LinkedIn

Your Roadmap to Microsoft
Ecosystem Mastery

1
The Knowledge Engine
24/7 AI-Powered Intelligence — stop searching, start executing.
  • AI agents trained on Microsoft partner guides, incentives and accreditations
  • Clear, practical guidance — no jargon or complexity
Includes:
  • Chat with “Gurus”
  • Infographics & podcasts
  • Simplified explanations of Microsoft programmes
2
The Acceleration Engine
The Boost Programme — from strategy to Go-To-Market.
  • Powered by the GrowthCanvas — a living AI-enabled strategy board for Microsoft partners
  • Strategic clarity, GTM segmentation
  • Turn strategy into execution
  • Microsoft alignment to maximise rebates and incentives
  • Launch Digital Campaigns in a Click
  • Dedicated Partner Success Manager
Pricing: $2,000 once-off fee. Includes onboarding and acceleration programme, 3 months unlimited access to GrowthCanvas + all generation tools — includes co-op eligible assets.
3
The Momentum Engine
Continuous growth and sustained momentum.
  • Always-on access to AI Gurus
  • Always-on lead generation
  • Build long-term growth strategies
Sustain your growth: Continue your acceleration journey with ongoing insight, support, and accountability.
Pricing: $300/m (*billed quarterly) — Includes co-op eligible assets.

Never Journey Alone.

24/7 access to Microsoft trained experts.

Free accounts available with registration.

The Growthguru.ai Boost Programme

Powered by the GrowthCanvas

The Growthguru.ai GrowthCanvas Framework is a strategic roadmap that captures the essence of a Microsoft partner, establishing the foundation to an effective Go-To-Market strategy. It is a Living AI-Enabled Strategy Board that links strategy, execution, and alignment with Microsoft, and enables rapid generation of marketing and sales assets. Create digital campains in a click to drive an always-on lead generation strategy.

Vision & Differentiation

Define your unique value proposition and how you stand out in the Microsoft ecosystem.

Target Market

Identify your ideal customer profile, industries, and segments for maximum impact.

Solution Alignment

Map your offerings to Microsoft solutions, designations, and marketplace positioning.

GTM Motions

Design your go-to-market strategy including co-sell, marketplace, and partner-to-partner plays. Publish GTM Landing Pages in a click!

Readiness & Gaps

Assess your current capabilities and identify areas requiring development or investment.

GrowthCanvas Blueprint

How to Apply

The Boost Programme follows a clear, structured process to ensure alignment, commitment and impact for every participating partner.

Submit your application

Share key information about your business, go-to-market focus and growth objectives.

Readiness and fit review

Our team reviews your application against core readiness criteria, including GTM maturity, Microsoft alignment and growth objectives.

Programme confirmation

Following successful enrolment, partners receive programme details and timelines


Who should apply:

  • Microsoft resellers, system integrators, ISVs or mature scaling startups.
  • Partners that already have a defined product or solution offering already in market.
  • Partners looking for structured and practical support to accelerate their go-to-market efforts with Microsoft.
  • Partners wishing to strengthen alignment with Microsoft programs, incentives and channel partner motions.
  • Partners ready to commit time and leadership focus to a guided acceleration programme.
  • Note this is not not an early stage startup mentoring or ideation programme. The Boost Programme is designed to refine, package and scale existing offerings – not to define what you should sell.

The Boost Programme runs in phases and limited places are available. Apply now to join the waiting-list.

Upcoming Programmes & Events

Stay tuned for upcoming programmes, webinars, and partner events designed to help you grow with Microsoft.