A Microsoft alumni–led acceleration platform that helps partners grow revenue, unlock rebates & incentives, and launch campaigns in minutes — all through a proven guided programme.
TRUSTED BY MICROSOFT PARTNERS ACROSS THE ECOSYSTEM
GrowthGuru.ai focuses on the results that drive real business impact for Microsoft partners.
Sharpen your go-to-market strategy, improve pipeline conversion, and build a repeatable engine for acquiring new customers through the Microsoft ecosystem.
Navigate Microsoft's partner incentives, co-op funding, MDF programmes, and Solution Partner designations to maximise the financial returns of your partnership.
Use AI-powered tools to generate professional marketing assets, social media content, and demand generation campaigns — without needing a full marketing team.
Every partner on the Boost Programme is paired with a dedicated Partner Success Manager — a trusted mentor, advisor, and guide who walks alongside you at every step of your growth journey.
"We don't just advise — we partner with you, bringing years of Microsoft ecosystem experience to ensure you succeed."
Your Growth Partner TeamNavigate the complexities of Microsoft programmes, designations, and incentives with someone who's been there before.
Receive 1:1 guidance on go-to-market strategy, positioning, and differentiation — tailored to your business and market.
Stay on track with structured sessions that turn dialogue into deliverables and strategy into execution.
Benefit from deep Microsoft alumni expertise — people who understand partner priorities from the inside out.
Built by leaders with deep experience inside Microsoft.
Founder, GrowthGuru.ai
Paul Bunting is a seasoned technology executive with over 25 years in the industry, including 20 years in senior leadership at Microsoft, where he led and scaled businesses approaching $1B in annual revenue across complex, multicultural and multilingual markets.
He has a proven track record of driving strategic growth, building high-performing partner ecosystems, and leading digital transformation initiatives across diverse international regions. His experience spans enterprise sales, distributor and reseller strategy, and global go-to-market execution in fast-moving technology environments.
Today, as Founder of GrowthGuru.ai, Paul combines deep Microsoft expertise with AI-enabled strategy to help technology partners simplify complexity, align execution with opportunity, and accelerate sustainable, scalable growth.
LinkedIn
Founder, GrowthGuru.ai
Lionel is an experienced technology executive, having held various roles including startup founder to CTO, CFO, and CEO. He is passionate about technology, innovation, and supporting the local tech community. He is an advocate for responsible digital transformation and aligning initiatives with corporate governance, having contributed the Technology and AI governance sections in Corporate Governance, a Guide for Companies 4th Ed. 2025, published by Lexis-Nexis.
Lionel spent 10 years at Microsoft and held leadership roles driving the Microsoft Partner Channel in South Africa and across Africa. He has commercial experience in sales, marketing, finance, operations, channel strategy, M&A, building scalable ecosystems and the complexity of doing business in Africa, including current trade regulations, tax treaties, withholding & digital tax and currency risks
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Free accounts available with registration.
The Growthguru.ai GrowthCanvas Framework is a strategic roadmap that captures the essence of a Microsoft partner, establishing the foundation to an effective Go-To-Market strategy. It is a Living AI-Enabled Strategy Board that links strategy, execution, and alignment with Microsoft, and enables rapid generation of marketing and sales assets. Create digital campains in a click to drive an always-on lead generation strategy.
Define your unique value proposition and how you stand out in the Microsoft ecosystem.
Identify your ideal customer profile, industries, and segments for maximum impact.
Map your offerings to Microsoft solutions, designations, and marketplace positioning.
Design your go-to-market strategy including co-sell, marketplace, and partner-to-partner plays. Publish GTM Landing Pages in a click!
Assess your current capabilities and identify areas requiring development or investment.
The Boost Programme follows a clear, structured process to ensure alignment, commitment and impact for every participating partner.
Share key information about your business, go-to-market focus and growth objectives.
Our team reviews your application against core readiness criteria, including GTM maturity, Microsoft alignment and growth objectives.
Following successful enrolment, partners receive programme details and timelines
The Boost Programme runs in phases and limited places are available. Apply now to join the waiting-list.
Stay tuned for upcoming programmes, webinars, and partner events designed to help you grow with Microsoft.